We follow what people buy across skincare, cosmetics, hair, fragrance, body care and male grooming. We reveal how products fit into routines shaped by generation, lifestyle and channel, to help brands stay relevant.
From habits to strategy
Decoding opportunities in beauty and personal care
In one of the most dynamic and emotionally driven categories, our Beauty Panel delivers detail on purchasing behaviour, demographics and channels. These insights help you shape segmentations, guide innovation and build stronger communication strategies.
Track shopper behaviour across all major personal care and treatment categories, from skincare to makeup and fragrances. Our data reveals what is bought, how often, and where, giving brands a complete picture of the beauty landscape.
Profile buyers and channels
Understand purchases across demographics, life stages and retail formats. By linking who buys what with where they shop, you gain a clear view of audience needs and the channels that matter most for growth.
Anticipate emerging beauty trends
Stay ahead of change by identifying shifts in routines, beauty standards and product innovations. Early insight into these movements allows you to position your brands effectively and invest where demand is set to grow.
Strengthen strategy and ROI
Guide portfolio, distribution and media decisions with insights that link directly to commercial impact. Evidence-based analysis to ensure investment is targeted, efficient and aligned with shopper behaviour.
Categories and markets mapped
A global view of beauty and personal care
Track beauty categories. Skincare, cosmetics, hair, fragrance, body care and male grooming.
Global coverage. Australia, China, France, Germany, India, Italy, Japan, Latin America, Poland, Russia, Spain, the UK and the US.
Deep-dive capabilities:
uncovering routines and beauty behaviours
Get detailed insight into beauty routines to reveal how products are used across daily regimes, from essentials to indulgent moments, and what drives these behaviours.
Analyse all categories with the routines
Profile buyer motivations
Detect shifting habits
Explore purchasing across channels and demographics to show how different groups engage with beauty, from online to in-store, and how channel choice shapes brand performance.
Segment by age and lifestyle
Compare retail formats
Map shopping journeys
Unlock a framework for beauty growth to connect purchasing with segmentation, innovation and communication strategy, ensuring your brand stays relevant across markets.
Support targeted innovation
Define positioning themes
Guide long-term planning
Go beyond beauty data
Want to win in beauty and personal care?
Let’s explore how our panel insights can guide your strategy across categories, channels and consumer segments.
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Connected lifestyles
Link beauty behaviours with style and lifestyle
Pair our Beauty Panel with Fashion insights to explore how personal care and style come together in daily routines. By connecting beauty behaviours with clothing, footwear and accessories, you gain a richer view of lifestyle trends and opportunities.
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