Fashion is fast-moving and so are the shoppers behind it. We reveal how people buy clothing, footwear and accessories, where they spend, and how they react to shifting trends. With deep retailer and demographic insight, we support leading fashion brands and retailers worldwide.
From style to strategy
Turn fashion data into strategic decisions
Our Fashion Panel tracks behaviour across apparel categories, retail formats and demographics. By understanding what drives choices, we help brands refine product ranges, target audiences more effectively and build impactful campaigns that keep pace with fast-changing markets.
Track shopper behaviour across apparel, footwear and accessories, showing not only what people buy, but also where they spend, how often they shop, and how choices shift with changing trends.
Profile audiences with precision
See how age, gender, lifestyle and income influence fashion purchases. These insights help refine design, tailor messaging and identify the audiences most likely to deliver long-term value.
Track behaviour across retail formats
Understand how shoppers move between online, mobile and in-store channels, and how each shapes their journey. See how promotions, seasonal campaigns and new formats affect consumer behaviour.
Optimise assortment and pricing strategy
Use evidence-based insights to align product ranges, pricing and campaigns with real shopper behaviour, ensuring assortments meet needs and marketing delivers stronger returns.
Formats and markets tracked
A view of fashion and apparel shopping
Track fashion categories. Apparel, footwear, accessories and promotional trends across retail formats.
Global coverage. Multi-country coverage across the UK, Europe, the Americas, and Asia, spanning both mature and emerging fashion markets.
Decoding dynamics
that shape fashion shopping
Get insight into shopper demographics to reveal how different groups engage with fashion categories, guiding design, targeting and marketing decisions.
Segment by age and gender
Profile lifestyle groups
Detect shifting patterns
Explore behaviours across retail channels to show how digital, mobile and store formats shape fashion shopping, driving growth and brand performance.
Detect apparel trends
Compare retail formats
Map shopping journeys
Unlock growth strategies for fashion brands to connect shopper insights with assortment, pricing and campaign planning for a long-term advantage.
Guide product range strategy
Inform promotional planning
Support brand positioning
Go beyond fashion data
Want to stay ahead of fashion shoppers?
Let’s talk about how real purchase behaviour and retail dynamics are essential to understand in the fashion market.
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Broader lifestyle insights
Connect fashion behaviour with digital lifestyles
Pair our Fashion Panel with Tech & Entertainment insights to understand how fashion and digital behaviours interact. From device ownership to streaming habits, linking these perspectives reveals how style choices fit into wider lifestyles.
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