Out-of-Home Panel

We track food and drink purchases made for immediate consumption in settings such as on the go, delivery, restaurants and more. By capturing every snack, beverage and meal bought outside the home, we reveal what was purchased, where, why and by whom.

Group of friends sitting at a wooden table outdoors, placing an order with a smiling waitress.

Two women smiling and enjoying ice cream together while walking down a sunny city street.

Capturing consumption on the move

Capturing the value of on-the-go demand

Our panel delivers continuous, high-frequency insight into out-of-home consumption. By combining detail on demographics, location, motivations and spend, we help brands and retailers refine pricing, packaging and placement strategies to capture share in this fast-changing space.

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Understand out-of-home occasions

Uncover the motivations, contexts and behaviours driving food and drink purchased for immediate consumption. From coffee runs to workplace meals. We show the patterns shaping on-the-go demand.

Track who and where

Use detailed data on demographics, locations, price paid and share of wallet to see who your buyers are, where they shop and how they split their out-of-home spend.

Compare against competitors

Understand how light and heavy buyers behave across categories and measure real competition. These insights reveal strengths, weaknesses and priority audiences.

Optimise pricing and placement

Apply evidence-based insights to refine offers, packaging and positioning. Align strategies with real buyer behaviour to capture more out-of-home share and maximise ROI.

Consumption moments and markets

Coverage of key out-of-home moments

Track everyday purchases. From morning coffee runs and office lunches to snacks on the move, we measure real-world buying habits, including purchases at street vendors in some countries.

Global coverage. Multi-country coverage across the UK, Europe, the Americas and Asia shows how consumption varies around the world.

Four friends laughing and talking over coffee at an outdoor café table.

Analysing the who, where and why

of out-of-home purchases

Get occasion-level detail on consumption to reveal motivations, contexts and behaviours behind food and drink bought outside the home.

Map needs and moments

Profile consumption types

Detect shifting habits

Explore demographics, spend and locations to show who buys, where purchases happen, how much they spend and what share of wallet is taken.

Analyse buyer profiles

Track purchase locations

Understand pricing dynamics

Unlock competative growth to measure behaviour across light and heavy buyers and identify the true competitors in your market.

Compare buyer intensity

Benchmark against competitors

Guide market strategy

Go beyond out-of-home data

Want to grow your brand beyond the home?

Explore how our out-of-home panel reveals where, when and why consumers buy snacks and drinks on the go.

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