We decode consumer purchases and retail trends across food, beverages and household products through the world’s largest and longest-running FMCG panels. With insights from 6bn people worldwide, we are the authority on shopper behaviour helping you to decode the why behind every buy.
Turning insights into action
Turning shopper data into action
Our panels continuously capture how people buy and where they shop, creating robust measures of sales, penetration, loyalty and purchase occasions. Combined with our unmatched expertise and the industry’s sharpest shopper and consumer minds, these insights empower brands and retailers to act decisively in a competitive market.
Our panels capture verified purchase data across all categories, channels and markets, giving you the complete picture of how consumers shop. Real data from real people, tracking 563m brand choices each year, for the most trusted shopper dataset in the industry.
Pinpoint your growth opportunities
Find new shoppers and build loyalty. Identify who buys your brand and who doesn’t. Compare against competitors to expand your reach and deepen loyalty.
Stay ahead of market change
Consumer needs and buying patterns shift quickly. Our continuous tracking detects these movements early, allowing you to anticipate changes in behaviour and adapt your strategy with confidence.
Strengthen investment decisions
From retail to media, every cent spent should deliver impact. Optimise trade, media and retail strategies through performance tracking, comparisons and scorecards.
Coverage across shoppers and markets
Comprehensive coverage across FMCG categories
Track core categories. Food, beverages, household care, health & wellness, and beauty & personal care.
Global coverage. 15,000+ retailers and 50,000+ brands tracked across 65 markets (including partners).
Uncovering the moments, motivations and choices behind
purchase behaviour
Get a full view of shopper loyalty and penetration to understand how buyers engage with your brand, measure against competitors, and see where retention or switching happens.
Benchmark against category norms
Track repeat and new buyers
Profile loyalists and switchers
Explore detailed analysis of retail channels and pricing to understand how shoppers behave across different store formats and price points, and where adjustments can drive growth.
Map channel dynamics
Understand price sensitivity
Assess promotional effectiveness
Unlock category and occasion insights to understand how purchasing patterns link to shopper missions, need-states and demand shifts, and how these factors shape future strategies.
Segment by mission and occasion
Identify emerging demand states
Support innovation and portfolio planning
Go beyond purchase data
Want to know what drives real shopper decisions?
Talk to our experts about how our FMCG purchase panels can help you track performance, evaluate against competitors and unlock growth.
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Beyond the transaction
Complete the picture with Usage insights
For a deeper view of how beauty products are used, explore the Usage Panel. It captures personal care habits and routines across multiple markets, revealing the moments and motivations behind product use.
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