Usage Panel

We reveal how, when, where and why people use the products they buy—across food, drink, beauty and personal care. By uncovering the context of consumption, we give brands the insights to stay relevant in daily routines.

Smiling couple preparing food together in a bright modern kitchen.

Woman smiling while applying face cream in front of a bathroom mirror.

From data to decisions

Making sense of everyday routines

Our usage panel tracks how products fit into real lives, from shared family meals to skincare rituals. By pairing usage insights with our purchase panel, we deliver a complete picture - basket to behaviour - empowering you to shape positioning, messaging and innovation with confidence.

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Reveal the context behind consumption

Go beyond purchase data to uncover the needs, motivations and occasions driving eating, drinking and personal care routines. This shows not just what people buy, but how and why they use it in daily life.

Track change over time

By monitoring how routines are evolving you can detect emerging behaviours and respond before competitors. By identifying these shifts early, you can adjust strategy and keep your brand relevant.

Understand the competitive landscape

See how products compete within real-life contexts, whether on the plate at home, in lunchboxes, or in bathroom cabinets. These insights reveal the choices consumers make and the factors that influence them.

Identify new demand spaces

Spot gaps and opportunities across moments, routines and consumer profiles. By mapping unmet needs and emerging occasions, you can guide innovation, shape positioning and capture untapped growth.

Core categories and markets

Broad coverage across usage occasions

Track everyday occasions. From quick snacks and shared meals to daily care and indulgent rituals, our panels reveal the full spectrum of use.

Cover global routines. Multi-market reach across Europe, UK, the Americas and Asia ensures a demand-led perspective that works worldwide.

Family with two children sharing breakfast at a dining table filled with food.

Exploring routines and occasions

that shape everyday behaviour

Get detailed analysis of eating and drinking occasions to reveal motivations behind quick snacks, shared meals and everything in between.

Map consumption needs

Segment by occasion

Identify shifting demand

Explore routines in beauty and personal care to show how consumers use products daily, from essential care to indulgence, and what drives behaviour.

Analyse care rituals

Profile consumer types

Track behavioural shifts

Unlock a demand-led framework for growth to connect usage insights with positioning, messaging and innovation, ensuring strategies align with real needs.

Align innovation with need-states

Define long-term planning, including communication

Boost your brand’s versatility and winning power

Go Beyond Usage Data

Curious about how products are used in real life?

Let’s explore how usage data connects purchase to behaviour — and reveals the occasions where your brand can grow.

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