Behavioural Analytics

Unlock the power of real consumer behaviour data to fuel brand penetration and strengthen trade negotiations. Transform insights into winning strategies that deliver lasting growth.

Real people, real patterns

Turning behaviour into brand advantage

Our Behavioural Analytics suite converts actual shopping behaviour into recommendations that drive penetration growth. We help brands to win critical trade negotiations, optimise their strategies, and measure impact of innovation and other marketing activities.

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Sustainable growth

Build long-term success by focusing on penetration gains rather than temporary sales spikes. Strengthen your brand strategies by rooting them in lasting consumer behaviour.

Trade negotiation success

Win critical retailer discussions with compelling behavioural insights. Provide unmatched evidence that validates your brand’s impact and strengthens retail partnerships.

Strategic clarity

Make confident investment decisions by understanding your true growth potential. Quantify exactly how many new shoppers you need to hit your targets.

Negotiate smarter

Build solid arguments based on real behaviour to help your retail partners better serve their shoppers, both in and out of store and across channels.

Coverage that drives growth

Behavioural Analytics that uncover what really drives growth

Nine out of ten brands grow by increasing penetration—but knowing what drives buyer growth requires more than market measurement. Our behavioural analytics help you go further, unlocking insights only possible by analysing disaggregated, longitudinal data.

We go beyond tracking trends to support every stage of your strategy— from identifying growth levers to predicting future behaviour. Whether you're reviewing innovation success, optimising pricing and promotion strategies or building the best trade plans, we reveal where real opportunities lie.

Business professional giving a presentation to colleagues in a modern office, explaining data charts displayed on a screen.

Driving penetration, trade success and

incremental value

Boost shopper acquisition by analysing real behaviour across brands, categories and channels. See where growth will come from and how to reach new shoppers effectively.

Identify penetration gaps

Segment by category and channel

Target acquisition strategies

Strengthen retailer negotiations by using proof from actual shopper behaviour. Share compelling, data-driven insights to show your brand’s value at the shelf and secure stronger retail partnerships.

Provide credible behavioural evidence

Demonstrate brand impact clearly

Support trade discussions with data

Measure the impact of specific activities such as the value of new products and promotional peaks. Track the impact on penetration, and on the overall category, quantifying the benefits for both the manufacturer and the retailer.

Track impact on sales

Profile engaged shopper groups

Measure incremental value

From data to results

Want to turn behavioural data into a growth engine?

Learn how leading brands use our analytics suite to optimise execution, identify new trends, strengthen trade stories, and measure the real impact of innovation and promotions.

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