Connect your marketing to what matters most - shopper behaviour. Every impression and every purchase captured in one source of truth.
Real exposure, real purchases, real results
Measure who saw and who bought. Link exposure to real shopper behaviour
Connect marketing exposure directly to real purchases to optimize marketing targeting and sales outcomes. Ensure you're using the right channels at the right time to target shoppers that will grow your brand.
Gain a holistic view of shoppers’ media consumption alongside their purchase behaviours. Use rich media survey insights, planning for campaigns to target the right shoppers at the right time on the right channel.
Target shoppers precisely
Maximize ROI by activating shopper-defined groups. Target lapsed competitor buyers, adjacent category buyers, and current light buyers to secure penetration and drive volume.
Measure shoppers’ response
Measure who buys as a direct result of your marketing activities, revealing incremental gains and uncovering new opportunities for sustainable growth.
Maximise return on investment
With our Marketing Effectiveness framework, you can accurately assess campaign performance, using single-source data and linking marketing exposure to incremental sales.
Smarter marketing insights
Unlock smarter marketing impact
Link marketing to purchases. We track marketing exposure with verified purchase behaviours at the individual household level. Analyses fueled by single-source inputs — real people, real exposure, real purchase.
Plan, target, and measure
marketing effectiveness
Plan with real purchase behaviours by linking media profiles to verified sales. Connect exposure to outcomes and find buyer groups that align with your growth goals.
Link media to verified purchases
Identify high-value shopper segments
Activate penetration-led strategies
Target with precision and efficiency by creating shopper-based audiences modelled to a data spine or your CRM database. Ensure quality, accuracy and stronger ROI across the activated channels.
Build shopper seed audiences
Model to wider population
Maximise targeting strategy ROI
Measure incremental sales impact by moving past engagement metrics. Track sales lift with verified data to show which shoppers purchased due to marketing activities.
Prove sales lift
Separate incremental from baseline
Assess campaign impact
From insight to action
Want to improve your marketing effectiveness?
Link campaigns directly to verified purchase behaviour. Plan smarter, target with precision, measure real impact, and accelerate penetration-led growth.
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From planning to proof
Want to power campaigns with behavioural data?
Combine Marketing Effectiveness with Behavioural Analytics to plan smarter, target the right buyers, and measure impact with evidence that drives retailer confidence.
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