PanelVoice Surveys

Decode the ‘why’ behind every buy. Speak directly to the people behind the purchase trends with PanelVoice and link attitudes to real purchases to discover what truly drives growth.

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Real people, real patterns

Real views from real buyers

PanelVoice is our single source survey solution that helps you understand what shoppers think about your brand and category and connects that to real purchase behaviour. Whether you are facing declining volumes, light category buying, or want to dig deeper into specific trips or baskets, we survey the real people behind those actions.

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Verified, real buyers

50% of people can’t recall what brand they bought, and 70% don’t notice when their purchasing declines. Verified purchases ensure you are hearing from the right buyers. Understand real trips down to SKU level and behavioural changes over time.

Uncover fresh perspectives

Reduce uncertainty by engaging with people who are interested in your brand, and who may not even realize their habits have shifted. Fresh perspectives bring hidden patterns to light, ensuring your insights reflect true consumer behaviour, not just claimed intentions.

Quantify market impact

Get stakeholders aligned behind your strategy with confidence. By combining real purchase data with attitudinal insights, you can size the sales opportunity, validate strategies, and strengthen decision-making.

Retailer-level connections

For larger projects, link insights back to retailer-level data for your sales team to connect attitudes to behaviour -down to brand, retailer or pack type that would be impossible in a claimed study. This creates tangible connections for sales teams, making strategies actionable.

Core categories and markets

Uncover the people behind the purchases and how to attract them

Real people, real purchases. Speak directly to verified panellists through targeted surveys. Cover categories, trip types and occasions while linking attitudes with behaviours at scale.

Attitude-to-behaviour connections. Tie health, environmental and lifestyle views to actual purchase data. Reveal shopper trends, decision-making and new segments in one clear view.

Uncovering the attitudes

behind consumer decisions

Discover growth opportunities by revealing the factors that drive shopper shifts. Understand why buyers stay, why they leave, and how to engage non-buyers.

Identify loyalty drivers

Detect switching behaviours

Highlight untapped needs

Quantify the ‘why’ behind the buy by measuring the value of attitudinal shifts with purchase data. Build strategies tied to lasting spending patterns.

Measure attitude-to-purchase links

Connect trends to brand growth

Quantify long-term value

Make insights actionable by connecting attitudes to purchase data down to brand, pack and retailer, helping teams move with confidence from insight to impact.

Link insights to SKU level

Replace assumptions with evidence

Support strategy with precision

Linking what people say and do

Want to uncover the ‘why’ behind shopper decisions?

PanelVoice connects real behaviour with real attitudes, revealing the motivations behind what shoppers actually do. Tap into the thinking that drives purchase to refine your strategy and win more buyers.

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