Segmentation

Get a complete view of the market and discover untapped opportunities by clustering people and occasions. Our segmentation helps you create new offerings or reimagine how your current products fit into consumers’ lives.

Smarter targeting, stronger growth

A sharper view of your market

We combine real purchase behaviour from our panel with attitudinal insights from surveys to bridge the say–do gap, so you can identify the most profitable shopper segments and target them on the right occasions with the right offer.

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Differentiate people by actions

Combine continuous purchase or usage data with attitudinal insights to identify distinct shoppers groups, their needs, behaviours, and decision drivers. This enables you to more effectively tailor your marketing, product placement, promotions, and in-store experiences.

Deeper profiling

Our data provide an unmatched level of detail on respondents and their behaviour over time, far beyond what a one-off survey can deliver. This allows you to see what they do and think about your category, down to brand and retailer level.

Quantification

Quantify the size, value, and growth potential of each group. By translating insights into opportunities you can see exactly where to focus to win big.

Tracking

Map your segmentation back into our panels to measure the effectiveness of your actions and refine them over time.

Activate segments

Size opportunities, craft retailer stories, brief agencies, and deliver ads programmatically.

Mindsets and motivations

Understand the mindsets and motivations behind the actions

Define target segments. Profile shoppers by demographics, choice drivers and key needs to uncover distinct groups that shape opportunities for your brand.

Turn insights into innovation. Identify relevant attributes and unmet needs to inspire new offerings, refine positioning and guide strategic investment.

Uncovering the value

behind every segment

Look at the market in a new way by profiling clear segments against your brand. Highlight the people, moments and trips that matter most for growth.

Identify priority groups

Highlight growth occasions

Target critical trips

Bring segments to life with inspiring portraits that show attitudes and behaviours. Help your teams understand who to prioritise and how to reach them.

Build segment pen portraits

Capture needs and mindsets

Guide team focus areas

Create a clear action plan for growth by mapping each group against your brand’s size of prize. Decide where to invest and how to win more effectively.

Quantify the size of prize

Prioritise investment areas

Align action to growth

Broaden your perspective

Want to turn segmentation into growth?

Link your segmentation to verified purchase behaviour. Build clear profiles, identify the biggest opportunities, and create strategies that deliver measurable impact.

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